A journey of strategy, creativity, and connections: nice to meet you, we are JOR.
JOR is an agency that values relationships and collaborative building. Our focus goes far beyond communication. We are a business partner. An extension of the client. We carry in our essence the certainty that telling authentic stories and connecting brands and people is much more powerful when done strategically and creatively.
Our name embodies our purpose: to be a catalyst for brands that wish to have memorable journeys with their consumers. Whether through communication with their audiences or by offering integrated solutions that balance planning, innovation, and unique results. Our passion drives the pursuit of excellence. That’s why our positioning reinforces this all the time: Journey Seekers.
Experts in Great Ideas
JOR was founded in 2022 by Paulo Castro, a professional with over 30 years of experience as a creative director and leader in major national and international agencies. His career includes iconic brands, both national and international, always leading high-impact projects and winning the top advertising awards in the world with his results.
To turn this vision into reality, Paulo gathered a team of highly recognized specialists in their fields. A multidisciplinary team. With the expertise to map, create, and transform journeys.
At JOR, leaders actively participate in every project. This ensures the strength of the aligned deliveries from start to finish.
Paulo Castro
CEO - Partner
Thaís Fernandes
Account Director
Bianca Torres
Planning Director
Alexandre Motta
Creative Director
Ana Paula Hildebrandt
Operations Manager
Lucas Rodrigues
Creative Supervisor
Ana Paula Cardoso
Media Manager
Matheus Sampaio
Head of Social
Tatiana Soares
Account Manager
THE SOLIDITY
OF THE GROUP
JOR is part of the Approach Group, one of the 10 largest communication groups in Brazil, with 27 years of experience and over 250 specialized professionals.
With a 360° approach, the group brings together six companies that offer complete solutions in:
Press office / PR Sustainability Digital marketing Influence Audiovisual production Internal communication Reports and insights
The strength of the group is one of JOR’s great differentiators. It allows us to go further.
A STORY BUILT WITH PURPOSE, INNOVATION, AND RESULTS.
